For a while, I’ve been pondering the renewal in interest of hand-made, artisan goods. It’s a trend that has filtered down into everyday life, including food. But reading recently that Hermés is continuing to thrive during these economically challenging times, and Goyard just opening a store in London, again made me wonder about issues of craft, quality and desirability at the top end of the market.
In the mind of the consumer, genuinely luxurious goods are increasingly perceived as such through the knowledge they have been carefully hand-crafted, with a great deal of time and dedication by only a small number of individuals and in limited quantities. With this process comes an inherent one-offness, a quirk, difference or personalisation that the next piece from the same workshop won’t have. And it’s this resulting combination of uniqueness and subtlety is what distinguishes them as ‘luxe’.
The hospitality business and network Rough Luxe sums up the current mood and goes a step further; “Rough Luxe… is a new way of looking at luxury as part of time and not just as an object of consumption. Luxury should be an enriching personal experience and not simply the ownership or utilisation of an expensive object.”
In my own industry there are a number of companies that are offering hand-painted papers and interior products. Others are re-creating the hand-made feel using machine and digital prints. It’s great that new technologies mean that quality and beauty are more widely available but there is an enduring respect and desire for craft.
Posted in craft, design, handmade, interior design, trends, vintage, wallpaper





































